Tesla is a well-known electric vehicle (EV) manufacturer that has been disrupting the automobile industry for years. Their latest vehicle, the Model Y, is a compact crossover that competes with other EVs in the market. As the company prepared to launch the Model Y, they used a feature table to compare it to their competitors.
Question: How did Tesla use a feature table to determine the competitive advantages of the Model Y in the market?
Solution:
Tesla used a feature table to compare the Model Y to their competitors' vehicles, including the Audi e-tron, Jaguar I-PACE, and the Mercedes-Benz EQC. They evaluated key features of each vehicle, such as range, charging time, acceleration, cargo space, and safety features.
The feature table allowed Tesla to see where they had a competitive advantage and where they needed to improve. For example, the Model Y has a longer range and faster acceleration compared to its competitors, which Tesla highlighted in their marketing campaigns.
Additionally, the feature table helped Tesla identify areas where they needed to improve the Model Y to better compete in the market. For example, Tesla realized that the cargo space in the Model Y was smaller than some of their competitors, so they made adjustments to increase the cargo capacity in future versions of the vehicle.
Overall, the feature table was a valuable tool for Tesla to evaluate the Model Y's competitiveness in the market and make informed decisions on how to improve the vehicle to meet customer needs and preferences.
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